Hayley Roach
Hayley Roach
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Football is in my dna.

Football is in my dna.Football is in my dna.Football is in my dna.

Football is in my dna.

Football is in my dna.Football is in my dna.Football is in my dna.

Welcome

 

I am passionate about football. I grew up in an era where sadly there were no opportunities for women to play professionally. 


I believed I was good enough and back in 1989, when there was no one else I could see trying to make it happen, I thought the only way I could become a football player was if I tried do something about it. I worked hard over many years, especially in South Yorkshire, to try and raise the profile and increase opportunities for women in football.


Now finally, the future looks bright. 


I consider myself to be a lost lioness; I believe I played a very small part in the success that can be seen today.


Hayley Roach

Football highlights

  

  • Celebrated in the Grassroots to Glory exhibition for the UEFA Womens Euros in Rotherham 2022
  • Part of the BBC Radio Sheffield sports team covering the Women's Euros  2022
  • Played in a charity match at Villa Park 2022
  • Worked on a football development initiative in South Africa 2008-2011
  • Trained with the England Lionesses 2005 
  • Presented with the match ball and Player of the Match Award by Hope Powell at the Women's Euro's 2005
  • Played in the first ever Sheffield FC ladies team 2003 
  • Co-founder of Rotherham United Ladies FC 1993/2002 
  • Launched the Sheffield Steelers - Britain's most successful ice hockey team 1991
  • First PR & Marketing Manger for Sheffield & Hallamshire County FA 2000-2007
  • Seconded to The FA as a Press Officer in 2005
  • Part of  organising committee UEFA Women's Euros 2005
  • Assistant  Editor on the England Women's Media Guide for 2005
  • Volunteer on  FIFA World Cup South Africa 2012
  • Worked on a  football development initiative in South Africa 2008-2011
  • Worked for  Rotherham United FC as Assistant Commercial Manager
  • Played in an exhibition match against Arsenal as part of 150 years celebrations of Sheffield FC

I was the co-founder of Rotherham United Ladies (1993 and 2003) at the time there were only a few female teams affiliated to a men's professional club.

History was made and I was a part of it

I have over 20 years of broadcast experience, primarily being the women's football and grassroots champion on BBC local radio.

Grassroots to Glory exhibition

TV and radio appearances

Women's Euros 2022

During the Euros I was asked to do many interviews. This is on BBC Look North .

England v Sweden at Bramall Lane, Sheffield

I was interviewed ahead of the Womens Euro Semi final in Sheffield 

Grassroots to Glory

This is the film that was shown at New York Stadium, Rotherham ahead of the UESFA Women's Euros fixtures as well as part of the Grassroots to Glory to exhibition.

I was the co-presenter on a live broadcast of the volunteer orientation, streamed live and watched by 11,000 members of the workforce.


Birmingham Commonwealth Games 2022

Lifetime experiences

World Student Games, Sheffield 1991

UEFA Women's European Championships 2005

World Student Games, Sheffield 1991

I completed my student placement in the marketing department of the World Student Games Universiade head quarters.

Sheffield Steelers Ice Hockey Club

UEFA Women's European Championships 2005

World Student Games, Sheffield 1991

I was instrumental in the launch and set up of the Steelers in 1991. I started the Supporters Club, launched the retail store, edited the match night programme and managed promotions and publicity amongst other things! We broke the record for the highest attendance at a British Ice Hockey game.

Sheffield & Hallamshire County FA

UEFA Women's European Championships 2005

UEFA Women's European Championships 2005

I was the first PR & Marketing Officer for a County FA. I promoted and raised the profile of grassroots initiatives throughout South Yorkshire.

UEFA Women's European Championships 2005

UEFA Women's European Championships 2005

UEFA Women's European Championships 2005

I was seconded from the County FA to work as a Press Officer for the Euros in North West England. During the tournament I played in a staff match and scored a hattrick and was awarded player of the match. 

2010 FIFA World South Africa

London Olympics and Paralympics 2012

2010 FIFA World South Africa

In 2010 I was a volunteer on the 2010 FIFA World Cup South Africa in the Press Operations team. My venue was Rustenburg and the first match I worked on was England v USA.

SCORE

London Olympics and Paralympics 2012

2010 FIFA World South Africa

I was the provincial co-ordinator for SCORE based in the North West Province of South Africa.  I worked in eight rural communities training volunteers to become sports leaders, football coaches and Kick Aids Out Ambassadors.

African Impact

London Olympics and Paralympics 2012

London Olympics and Paralympics 2012

I volunteered at Antelope Park, Zimbabwe on the lion rehabilitation and release programme.

London Olympics and Paralympics 2012

London Olympics and Paralympics 2012

London Olympics and Paralympics 2012

I worked in the Press Operations team for two years planning the services and facilities for the press at the venues on the Olympic Park. At Games time i was the Venue Media Manager at the Riverbank Arena for the hockey and the Paralympic football.

Glasgow Commonwelath Games 2014

ICC Cricket World Cup Australia and New Zealand 2015

ICC Cricket World Cup Australia and New Zealand 2015

I was the Press Services Manager responsible for the approval of press accreditation,; rate card; transport, accommodation, high demand tickets, News Access Rules; extranet, World Press Briefing. Also delivered the volunteer training programme and readinesss activities for Press Operations.

ICC Cricket World Cup Australia and New Zealand 2015

ICC Cricket World Cup Australia and New Zealand 2015

ICC Cricket World Cup Australia and New Zealand 2015

Based at the Adelaide Oval, I managed the set up of the Accreditation Centre, and the day to day operations of printing and issuing accreditation passes.

Gold Coast Commonwealth Games 2018

ICC Cricket World Cup Australia and New Zealand 2015

Gold Coast Commonwealth Games 2018

I was the Press Services Manager; implemented the press accreditatoin process including approvals as well as the World Press Briefing, transport, accommodation,  volunteer training approach, content and logistics; and the press extranet.

Invictus Sydney 2018

ICC Cricket World Cup England & Wales 2019

ICC Cricket World Cup England & Wales 2019

I was the Family & Friends Co-ordinator. Every competitor of the Games brought two guests with them. I helped to plan their accommodation, events and activities whilst in Australia. Including liaising with Government for transport, venues and ceremonies.

ICC Cricket World Cup England & Wales 2019

ICC Cricket World Cup England & Wales 2019

ICC Cricket World Cup England & Wales 2019

I was the dedicated accreditation manager for Hampshire as well as the client manager for the Volunteers. My role included creating and delivering volunteer training, liaising with all contractors , data processing, access control plans and managing the accreditation centre at five venues.

Expo 2020 Dubai

ICC Cricket World Cup England & Wales 2019

Birmingham Commonwealth Games 2022

I was the Learning & Development Manager. I worked with different departments to create and deliver the volunteer training. I was also the main project lead on the wider orientation and operational training programmes.

Birmingham Commonwealth Games 2022

ICC Cricket World Cup England & Wales 2019

Birmingham Commonwealth Games 2022

As the Workforce Training Manager I was responsible for writing the Training Strategy  for the paid staff, volunteers and the contractors. 

I delivered a blended training programme which included a revolutionary immersive progamme for the paid staff and I designed and delivered the Learning Management System.  

Birmingham Commonwealth Games 2022

Birmingham Commonwealth Games 2022

Birmingham Commonwealth Games 2022

I was the dedicated Venue Press & Photo Manager for T20 women's cricket at Edgbaston.

Managing all aspects of the press operations including  mixed zones, photo positions, and the media workroom.

Trundle ABBA Festival

Birmingham Commonwealth Games 2022

Birmingham Commonwealth Games 2022

I was the Manager of the ABBA  Festival, held in Trundle - a regional town in NSW, Australia. I was responsible for planning and negotiating contracts for all services and overlay required to stage an outdoor festival. As well as creative elements, advertising, budget, accommodation, travel and liaising with all the production crew and artists.

Parkes Elvis Festival

Birmingham Commonwealth Games 2022

FIFA WOMENS WORLD CUP 2023

Celebrating 30 years of Elvis in Parkes NSW, Australia. I was part of the Festival Management team managing specific elements of the festival. Including artists itinerary, volunteers, strategic operations during the street parade, and various events within multiple venues.

FIFA WOMENS WORLD CUP 2023

Birmingham Commonwealth Games 2022

FIFA WOMENS WORLD CUP 2023

Dreams can come true as I was the Venue Look and Signage Manger for Adelaide Stadium. Responsible for the transformation of the stadium into a FIFA host city stadium. Managed the installation of the branding in the stadium, the hotesl, airport, training venues, buses, as well as the wayfinding in and around the stadium. 

Cooly Rocks On Festival 2024

Cooly Rocks On Festival 2024

Cooly Rocks On Festival 2024

I was the dedicated Venue Manager for  the Elvis Precinct. Responsible for front of house operations and logisitcs.


Paris 2024

Cooly Rocks On Festival 2024

Cooly Rocks On Festival 2024

I was the Venue Media Manager for Stade de France. Responsible tfor the delivery of press operations for Olympics and Paralympics. Olympics included rugby 7's, athletics and closing ceremony, Paralympics was athletics and closing ceremony. Managed a team of paid staff and volunteers.  

FIFA Women's World Cup 2023

So many amazing moments

Thank you

It was a thrill to be a part of the Womens World Cup, and to see England get to their first world cup final. Im proud to be able to say "I was there!" 

Downloads

Hayley Roach - Bio -lost lioness, events and media specialist (pdf)Download
Hayley Roach -CV-lost lioness, media ops and evnts specialist (pdf)Download

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